For tourism there are used two examples, namely Jochen Schweitzer and EF - EducationFirst. 

Jochen Schweitzer is a German entrepreneur and motivation coach, who founded the adventure company of the same name.

“Jochen Schweitzer” is offering more that 2000 different activities and offers its customers therefore the ultimate leisure experience and unforgettable adventures all around Europe.

The main goal of Jochen Schweitzer is to open a new world to the people, to make them escape their daily life and to risk something. They want to show people how to experience more luck, happiness, success and power in their life.

The customers of Jochen Schweitzer can pick activities from more than eleven categories, such as travelling, motor sports, culture, food, skydiving, adventure and more.

Jochen Schweitzer is therefore one of the best practices since their main theme is “experience”. Every kind of adventure Jochen Schweitzer is offering is promising an optimal and unforgettable adventure. Many of those adventures are combined with action and adrenalin while others enable the customer to relax and re-create while ballooning or during a spa-weekend. The colourful variety of activities is constantly growing.

EF is a German company that enables young people to combine travelling with education, exchange programms and getting to know new cultures. The goal behind EF is to broaden the mind of today’s younger generation and to show them what the world has to offer. Instead of going abroad for a short vacancy and enjoying a touristic time, EF wants the people to really get to know a culture. This goal is achieved by organizing exchange programs. Hereby the people can exchange storys, can learn from each other and experience a completely new culture and way of life. This enriches the peoples mind in many ways and is therefore definitely on of the best practices in “experience”.

Csickszentmihalyhi, the professor of psychology and management thoroughly analysed the humans and their leisure behaviour in order to find out more about “experience” and why it is so important in every day’s life.

According to him the optimal experience, also called “flow”, describes a situation in which the individual feels a balance between skills and challenge. (Haworth& Veal).